Flannel Shirts

Flannel is a brushed wool fabric (or cotton blend) that's exceptionally soft and warm. The brushed surface traps air and provides excellent insulation. A custom-fit flannel shirt combines the casual comfort of the material with a perfect fit – ideal for autumn and winter when you want warmth without sacrificing style.

Flannel shirts are more versatile than their lumberjack image suggests. They work casually with jeans, smart-casual under a jacket, or as an overshirt (shacket) over a t-shirt. Subtler colors like navy, gray, or solid tones are more office-appropriate, while classic plaids are perfect for weekends and leisure time.

The most famous patterns include Buffalo Check (large checks, often red-black), Tartan (Scottish plaids), Gingham (small checks), and solid colors. At Hockerty, you'll find a wide selection of flannel fabrics in various colors and patterns – from rustic-classic to elegant-subtle.

Yes, at Hockerty you decide every detail: fabric (various flannel qualities), collar style, cuff type, button placket, pocket style, and fit. Since each shirt is made to your measurements, it fits perfectly at the shoulders, chest, and sleeve length – without the usual compromises.

Our algorithm, trained with over 13 years of customer data, calculates your measurements precisely. If your flannel shirt needs adjustments after delivery, we cover the alteration costs. If alterations aren't enough, we remake the piece.