Something is changing in menswear. After seasons driven by constant novelty, the spirit of Spring/Summer 2026 turns inward: toward texture rather than flash, craftsmanship rather than trend, and materials that feel as good as they look. The macro-trend guiding this collection has a name: Grounded. It shapes everything, from the colours chosen to the way each fabric group has been built.
The palette tells the story first. Lived-in browns and deep chocolates reflect a growing appetite for quiet luxury and seasonless style. Khaki and olive green are perhaps the strongest colour story of the season, rooted in a desire to feel more in tune with the natural world. Terracotta and bold reds bring energy and confidence, while Pink Frost signals a new openness in the male wardrobe: softer tones worn with conviction, not timidity. These are not safe choices. They are intentional ones.
The fabrics follow the same logic. Linen returns fully reinvented, now blended with Lyocell for a softer drape and greater resilience. Cerruti 1881, Vitale Barberis Canonico and Loro Piana bring the tradition of Italian mills into our premium suiting. A new Tencel-Cotton-Nylon blend answers the demand for eco-conscious tailoring without sacrificing refinement. And for shirts, a season rich in character: silk-blend compositions with a subtle sheen, floral prints inspired by the runways of Milan and Paris, vintage stripes with a clean minimal cut, and a denim-effect chambray that rewrites the rules of summer casual.
This collection was born from a single question: what does it really mean to dress well in 2026? Discover all the new fabrics below.

A new chapter in high-end tailoring. This selection brings together fabrics from three of Italy's most prestigious mills: Cerruti 1881, Vitale Barberis Canonico (VBC) and Loro Piana. These names carry centuries of textile tradition, and the quality is felt in every thread.
The designs cover broad territory: houndstooth, checks, pinstripes and solid colours, all united by the same sense of proportion and that quiet authority which is the hallmark of Italian tailoring. Named after classic Italian male names, they are made for those who can tell the difference.

Where sustainability meets sophistication. This Tencel, Cotton and Nylon blend strikes a careful balance between luxury and environmental responsibility. Tencel and Cotton deliver excellent breathability and a natural softness, while Nylon adds durability and reduces creasing. It holds its shape throughout the day.
Naturally hypoallergenic and gentle on the skin, these fabrics represent a step forward in tailoring without giving anything up. Named after the vibrant neighbourhoods of New York City, they carry the energy of a place that never stops.

Built on the success of our best-selling classics, these fabrics offer a more contemporary take for the warmer days of the season. Made from a Linen and Cotton blend, they breathe well and carry a strong texture, exactly where SS26 trends are pointing.
The range includes updated herringbone and Prince of Wales weaves. Both are patterns with deep roots in classic tailoring, and they work particularly well in the lightweight linen-cotton compositions designed for summer suiting. Named after the crystal-clear waters of the Caribbean, they bring the right mood for the season.

Our most comprehensive linen offering ever. This season we have updated our best-selling linen colours, replacing discontinued shades and introducing new tones that fit naturally with both current trends and the Hockerty palette. The result is a broader, stronger selection across the entire summer range.
Made from a Linen-Lyocell blend, they are softer and drape better than standard linen, while keeping the breathability and durability that make this fabric so valuable in summer. A heavier-weight white has also been added to reduce transparency and achieve a fuller, more opaque finish. Named after Caribbean landscapes, this is linen done right.

The best shirt fabric for warm seasons, refreshed for SS26. Our linen shirt collection has been updated this season, and the palette has been expanded with new colours chosen to sit naturally alongside the Hockerty range.
Made from a Cotton-Linen blend, these shirts deliver the breathability and lightness that linen lovers expect, with the added durability that only cotton can provide. Named after the most beautiful beaches of the Caribbean, they carry the right energy for the season.

For those who want more from their shirt. This premium selection introduces Cotton-Silk blends and high-quality Cotton with a subtle, refined sheen. The result is a shirt that gets noticed in a different way: not flashy, simply better.
Dobby weaves and a consistently silky hand give these fabrics a real presence up close. Named after iconic works of art, they carry the same attention to detail and quality of execution.

A new direction for Hockerty shirting. This season we introduce lightweight printed Cotton fabrics in this category for the first time. The floral patterns have been selected to complement the Hockerty aesthetic: expressive, but never over the top.
They pair well in the warmer months with tailored trousers or worn in a more casual way. Named after masterpieces of Western art, they bring the same care for composition and detail directly into the fabric.

The classic stripe, done right. This collection takes one of menswear's most enduring patterns and brings it into the present, with options ranging from fine, subtle stripes to bolder, more statement-making bands. The overall character is relaxed and slightly retro, without going too far in either direction.
Made from soft Cotton blends, they work just as well in the office as at the weekend. Named after the pioneering machines of early computing, they draw inspiration from the same mix of precision and personality.

Casual, rethought. This group introduces Cotton-Tencel and Cotton-Lyocell blends that put comfort and breathability first, without losing the structure needed for a sharp casual shirt. The denim effect on the chambray variants delivers a cleaner, more refined look, while the new check designs fill a real gap in our summer casual range.
A Liquid Ammonia finish gives exceptional softness and a smooth, even texture. Named after cities in Texas, where chambray and denim have been part of the local cultural fabric for as long as anyone can remember, this collection stays true to its roots.

This season the polo line gets a real refresh. We have updated the colour palette to build a more balanced offering, combining premium fabrics with solid everyday options and rounding out the range with the right choices for every occasion. The result is a range that covers far more ground.
It combines Cotton-Tencel-Spandex blends for everyday comfort and stretch, with 100% Mercerised Cotton for a more premium feel and richer colour saturation. Named after the most iconic shots in golf, they balance precision and ease in just the right proportions.

A new entry point to our trench coat range, made from 100% Cotton in the Essential category. A purer, more natural option at an accessible price, in the colours that work.
Breathable and clean in construction, this cotton trench does exactly what the category has always promised. Named after London neighbourhoods, where the trench coat was born, it carries the right heritage.
Seasonal Palette
This season's palette draws from nature and the clarity of summer light. Cuban Sand, White and Deep Black form the foundation, while Arctic Paradise, Rain Forest and Midnight Blue add depth and freshness. Golden Ochre, Chocolate Fondant and Rooibos Tea bring warmth and natural richness, while Pink Frost and Spicy Mustard add a sharper edge to the mix.
Every shade works across the full range, from suits to shirts, polos to trench coats, so building a complete look is effortless. More than a seasonal choice, this palette is rooted in the enduring trend toward naturals that continues to shape contemporary menswear.
















