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What is Looksmaxxing? The Definitive Guide

13 May 2026 - Average reading time: 10 min

Written by: Salva Jovells

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In the age of self-improvement, "looksmaxing" has become more than a buzzword—it's a lifestyle. What is looksmaxxing, you ask? Well, it's like being a sculptor and the clay, all rolled into one. You're working to enhance your natural gifts, taking your looks from good to outstanding.

But, here's the kicker: Life is not a level playing field. You may feel you have to play catch-up to get to where others seemingly started. Think of it as a game where some players have a head start. It's not about beating them; it's about maximizing your own potential.

Let's dive into this life-changing journey.

looksmaxing

Level 1: Mastering the Basics—Essential Life Habits

These foundational habits are especially important for young people starting their looksmaxing journey early, ensuring long-term benefits.

 

skincare for men

 

Skincare 101

  • Start with a cleanser, moisturizer, and a dermatologist-recommended sunscreen. Your face is the canvas upon which your style is projected.

Nutrition Matters

  • Stick to a diet rich in fruits, vegetables, lean proteins, and complex carbohydrates. A healthy body is the best accessory.

Sleep Well

  • Make sure to get 7-8 hours of quality sleep. A well-rested face makes any outfit look better.

a man wake up with a good sleep

 

Physical Fitness

  • Incorporate strength training and cardio into your routine. A well-proportioned body makes tailored clothing look even better.

Oral Hygiene

  • Daily flossing and teeth-whitening can dramatically improve your appearance.

Level 2: The Wardrobe Overhaul

 

men's wardrobe

 

Quality Over Quantity

  • Invest in high-quality, bespoke garments that stand the test of time. Discover what a quality dress shirt feels like with Hockerty.

Brands to Consider

  • Hockerty: For the ultimate in personalized tailoring.
  • ASKET: Minimalistic essentials.
  • Hamilton and Hare: Premium staples like undershirts and boxer briefs.
  • JAK: Classy, high-quality footwear.
  • WAX: If you want to infuse some edgy street style into your tailored look.

Colors, Textures, Patterns

  • Forget seasonal trends. Choose colors, textures, and patterns that resonate with you. Learn the art of mastering dress shirt colors.

Accessories

  • From ties to pocket squares to cufflinks, these small details can have a big impact. Make sure they complement your custom dress shoes.

Style Aesthetics

  • Whether you're into the classic Old Money style, contemporary minimalism, or a hybrid style, make sure it’s an authentic representation of you. Understand your suit style with our comprehensive guide.

Level 3: Hair and Grooming

 

hair styling

 

The Right Haircut

  • Choosing a haircut that complements your eye shape can greatly enhance your facial harmony, making your overall appearance more striking.

Facial Hair

  • Whether you sport a beard or prefer the clean-shaven look, make sure it’s impeccably groomed.

Eyebrow Care

  • A little tidying can go a long way. Make sure your brows align with your facial features and style.

Level 4: Advanced Aesthetics

 

looksmaxing for glowy beauty

 

Natural Glow

  • Opt for a healthy, sun-kissed glow by incorporating foods rich in beta-carotene into your diet.

Mewing for Jawline Enhancement

  • Though it’s a long-term strategy, improving your jawline can change your facial structure subtly, complementing your bespoke wardrobe.

Under-Eye and Lip Care

  • Regular use of under-eye masks and lip balms can make you look healthier and more youthful.

 

 

Level 5: Tailor Your Style, Tailor Your Life

  • Once you’ve honed your wardrobe, grooming, and physical fitness, delve into advanced tailoring options. Look into fine-tuning the fit of your shirts, choosing custom linings for your suits, or even getting personalized embroidery on select garments. Going to a wedding? Make your wedding attire truly your own.
tailored suit

By embracing looksmaxxing through Hockerty's philosophy of individuality and bespoke tailoring, you're not just stepping up your fashion game; you're elevating your entire lifestyle. In the words of Hockerty, "When the look is tailored just for you... you are always dressed to kill." So why settle for off-the-rack when you can go bespoke? After all, the most significant investment you can make is in yourself.

Do you want to go further? 

7 Extra Milestones: Elevating Your Looksmaxxing Journey Beyond Basics

Beyond the basics, additional practices like posture improvement and maintaining a balanced skincare routine can elevate your looksmaxing journey even further.

7 steps for looksmaxxing

1. Elevate Through Confidence

Dress with confidence, as the right outfit can transform not only your appearance but also your inner self. Confidence Dress principles show that a well-tailored look boosts self-esteem and how others perceive you.

2. The Power of Posture and Presence

Good posture isn't just for looks; it's a statement of confidence. Whether you're in a casual outfit or a precisely tailored suit, holding yourself upright enhances your authority and aura in any room.

3. Dive into Personal Styling

Think of investing in a personal styling consultation. It's the surest way to get insights tailored to your physique, skin tone, and style preferences. The world of bespoke has specialists ready to guide you.

4. Fragrance: Your Silent Signature

While not seen, it's profoundly felt. A captivating fragrance amplifies your persona. Dive into the world of scents and find one that embodies the essence you wish to project.

5. Cherish and Maintain

Quality outfits are investments that deserve care. Dive deep into garment care, from specialized laundering methods to the right storage techniques, ensuring each piece stays impeccable for years.

6. Engage and Connect

There's a world out there sharing and learning about looksmaxing. Join online communities, participate in discussions, and evolve with collective wisdom. It's a journey made better together.

7. Thoughtful Wardrobe Expansion

If you've tasted the world of bespoke, know there's more to explore. With every season, curate your collection thoughtfully, ensuring every addition is in harmony with your evolved style.

Looksmax Your Suit Game

Posture with Suit:
An impeccable suit can lose its appeal if worn with slouched shoulders. When donning a suit, practice power postures to command respect and exude confidence. 

Monochrome Looks:
Wearing a suit in a singular color or shades of one color can create a sleek, elongated look. This not only adds to your height visually but also gives an aura of sophistication. Women use this trick a lot, even with colorful outfits with pantsuits.

Vest Strategies: A well-fitted vest under your suit jacket can emphasize your waist and give an illusion of a broader chest and shoulders. Consider "made to measure" vests for that impeccable fit.

 

power suits

Beige lightweight double-breasted Suit

Lightweight

Breathable

Slub

NEW

Beige lightweight double-breasted Suit

AU$429
Black lightweight double-breasted Suit

Lightweight

Breathable

Slub

NEW

Black lightweight double-breasted Suit

AU$429
Off-white linen-cotton wide lapel Suit

Melange

Linen-cotton

Serge

NEW

Off-white linen-cotton wide lapel Suit

AU$479
Sand prince of wales lightweight Suit

Lightweight

Linen Blends

Prince of Wales

NEW

Sand prince of wales lightweight Suit

AU$429
Sand prince of wales lightweight double breasted Suit

Lightweight

Linen Blends

Prince of Wales

NEW

Sand prince of wales lightweight double breasted Suit

AU$429
Beige lightweight peak lapel Suit

Lightweight

Breathable

Slub

NEW

Beige lightweight peak lapel Suit

AU$429
Beige lightweight double-breasted Suit

Lightweight

Breathable

Slub

NEW

Beige lightweight double-breasted Suit

AU$429
Off-white linen-cotton double-breasted Suit

Melange

Linen-cotton

Serge

NEW

Off-white linen-cotton double-breasted Suit

AU$486
Black lightweight chinese collar Suit

Lightweight

Breathable

Slub

NEW

Black lightweight chinese collar Suit

AU$429
Chocolate brown stretch cotton-linen Suit

Comfort stretch

Linen-cotton

Sheen

NEW

Chocolate brown stretch cotton-linen Suit

AU$429

 

Elevate Your Dress Shirts

Looking to refine your office attire? Consider incorporating Contemporary Office Shirts into your wardrobe to add a modern flair to your dress shirts collection. These tips can elevate your professional look while maintaining comfort and style:

Collar Tricks:
A semi-spread collar can subtly frame your face and highlight your jawline. If you have a longer neck, consider a higher collar to balance your proportions.

Shirt Tucks:
The right tuck can enhance your silhouette. The military tuck, for instance, ensures the shirt fits well at the sides and accentuates the waist.

Cuff Exposure:
When wearing a suit or blazer, let a bit of your shirt cuffs show. It not only gives attention to detail but can also elongate your arms' appearance.

 

looksmaxing style

Light blue linen-cotton custom stretch Shirt

Slub

Linen-cotton

Light Blue

NEW

Light blue linen-cotton custom stretch Shirt

AU$99
Steel blue linen-cotton tailored stretch Shirt

Slub

Linen-cotton

Steel Blue

NEW

Steel blue linen-cotton tailored stretch Shirt

AU$99
Beige linen-cotton grandad stretch Shirt

Slub

Linen-cotton

Sand

NEW

Beige linen-cotton grandad stretch Shirt

AU$99
Pink linen-cotton custom stretch Shirt

Slub

Linen-cotton

Pale pink

NEW

Pink linen-cotton custom stretch Shirt

AU$99
Green linen-cotton stand-up collar stretch Shirt

Slub

Linen-cotton

Lightweight

NEW

Green linen-cotton stand-up collar stretch Shirt

AU$99
Terracotta linen-cotton custom stretch Shirt

Slub

Linen-cotton

Lightweight

NEW

Terracotta linen-cotton custom stretch Shirt

AU$99
Intense brown linen-cotton custom stretch Shirt

Slub

Linen-cotton

Intense Brown

NEW

Intense brown linen-cotton custom stretch Shirt

AU$99
Mustard linen-cotton custom stretch Shirt with chest pocket

Slub

Linen-cotton

Mustard

NEW

Mustard linen-cotton custom stretch Shirt with chest pocket

AU$99
Beige linen-cotton tailored stretch Shirt

Slub

Linen-cotton

Sand

NEW

Beige linen-cotton tailored stretch Shirt

AU$99
Mustard linen-cotton custom stretch Shirt

Slub

Linen-cotton

Mustard

NEW

Mustard linen-cotton custom stretch Shirt

AU$99

 

Jeans: More Than Casual

High Rise Magic:
High-rise jeans can create the illusion of longer legs. Pair them with tucked-in shirts or tees to enhance the effect.

Shoe Pairing:
While jeans are versatile, pairing them with the right shoes can elevate your look. Chelsea boots or loafers with slim jeans can add a touch of class.

Strategic Distressing:
If you're into distressed jeans, ensure the rips and tears are placed to highlight your best features. For instance, a tear on the knee can draw attention to well-toned legs.

 

looksmaxing jeans

5 pocket slim Jeans

Year round

Comfort Stretch

Basic

5 pocket slim Jeans

AU$189
Cropped slim Jeans

Year round

Heritage Denim

Limited edition

Cropped slim Jeans

AU$199
Raw Blue cropped straight Jeans

Year round

Heritage Denim

Limited edition

Raw Blue cropped straight Jeans

AU$209
Uniform straight Jeans

Year round

Business Denim

Limited edition

Uniform straight Jeans

AU$200
Vintage silver bootcut Jeans

Year round

Comfort Stretch

Basic

Vintage silver bootcut Jeans

AU$209
5 pocket slim Jeans

Year round

Comfort Stretch

Basic

5 pocket slim Jeans

AU$189
Uniform white 5 pocket slim Jeans

Year round

Business Denim

Geometric

Uniform white 5 pocket slim Jeans

AU$200
Uniform dark grey denim cropped slim Jeans

Year round

Comfort Stretch

Basic

Uniform dark grey denim cropped slim Jeans

AU$180
Uniform Beige 5 pocket cropped rolled-up skinny Jeans

Beige

Business Denim

Year round

Uniform Beige 5 pocket cropped rolled-up skinny Jeans

AU$180
Business clean mid blue straight Jeans

Year round

Business Denim

Limited edition

Business clean mid blue straight Jeans

AU$199

 

The Power of Accessories

Watch Size:
The diameter and thickness of your watch should be in harmony with your wrist size. A too-large watch can overshadow your outfit, while a tiny one might look out of place.

Belt and Shoe Coordination:
A fundamental rule of looksmax with outfits is ensuring your belt and shoes are in sync, especially in formal settings. It brings cohesion to the look.

Glasses and Face Shape:
If you wear spectacles, choose frames that contrast with your face shape. For example, angular frames can suit round faces, offering an illusion of sharpness.

Light Grey Double-Breasted Suit with Black Shirt Light Grey Double-Breasted Suit with Black Shirt Light Grey Double-Breasted Suit with Black Shirt

Light Grey Double-Breasted Suit with Black Shirt

Products in the outfit

man_suit2
Light brown herringbone double breasted Suit
AU$514.00
man_shirt
Black 100% cotton custom Shirt
AU$99.00
man_shoe
Cap-toe Double-monk strap shoes in black leather
AU$295.00

Credit: Mohamed Ahmed



Facemaxxing: The Art of Enhancing Your Facial Features

Facemaxxing is an integral part of looksmaxing, focusing specifically on enhancing your facial aesthetics. It's about refining and highlighting your natural features to achieve a more balanced and attractive appearance.

Don’t overlook additional features such as eyebrow grooming and under-eye care, as small adjustments can have a significant impact on your overall appearance.

Key Components of Facemaxxing:

  • Skincare Routine: Embrace a daily skincare regimen that includes cleansing, moisturizing, and sun protection. Your skin's health is paramount.
  • Facial Exercises: Learn about exercises that can tone facial muscles, potentially enhancing features like your jawline.
  • Professional Treatments: Consider professional guidance for treatments like microdermabrasion or chemical peels, if necessary.
facemaxxing

By prioritizing facemaxxing, you're not just altering your looks; you're boosting your self-confidence and radiating positivity.

Remember, looksmaxing is not about conforming to societal standards, but rather about feeling the best in your skin. With brands like Hockerty, you're not just purchasing a piece of clothing; you're investing in a piece of art tailored just for you. Every step in the looksmaxing journey is a step closer to the best version of yourself. With Hockerty by your side, you're not just dressing better; you're living better. Embrace the transformation!

Extra specific apparel advice:

How to choose the perfect Suit
The best Suit Brands
Choose the right Shirt Collar
What is Business Casual

Frequently Asked Questions

What is hardmaxxing and softmaxxing?

Hardmaxxing and softmaxxing are two approaches to looksmaxing:

  • Hardmaxxing refers to physical or appearance-related changes that require more intensive effort or commitment. This includes working out to build muscle, undergoing cosmetic procedures, or adopting strict dietary and skincare routines to maximize physical appearance. It’s often associated with permanent or long-term changes to achieve a desired look.

  • Softmaxxing focuses on easier, lower-commitment enhancements to improve one's appearance, such as grooming, adopting a flattering hairstyle, dressing well, and maintaining good posture. Softmaxxing is generally less invasive and can be integrated into daily routines for gradual but noticeable improvement.

What are the different types of maxxing?

Maxxing can cover several areas beyond just physical appearance, each focusing on self-improvement in different dimensions. Key types include:

  • Looksmaxxing: Efforts aimed at enhancing physical appearance through grooming, styling, fitness, skincare, and sometimes cosmetic procedures.
  • Mindmaxxing: Activities that focus on intellectual growth, like reading, skill acquisition, and engaging in stimulating conversations.
  • Statusmaxxing: Building social status or reputation through networking, developing a career, or honing personal branding.
  • Healthmaxxing: Pursuing better physical health through diet, exercise, and lifestyle choices to enhance both appearance and well-being.
  • Personalitymaxxing: Improving social skills, confidence, and charisma, often by working on communication, empathy, and emotional intelligence.

Author Salva Jovells
Salva Jovells Joining Hockerty in 2015, Salva Jovells has been blending his marketing skills with a love for fashion. His journey is more than a job; it's about understanding style and sharing it through his writing. In his articles, Salva goes beyond trends, offering a practical approach to personal style. He brings his firsthand fashion experiences from Hockerty to you, making style both accessible and exciting. Salva's goal is simple: to share knowledge and light up the path of fashion for all. His writings invite you into the world of fashion, making each piece relatable and real. Explore fashion with Salva at Hockerty, where his insights weave into the fabric of everyday style.

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